Privacy policy

Introduction

This Privacy Policy explains how Helena's Boutique collects, uses, and protects your personal information when you visit our website or make a purchase. By using our website, you agree to the practices described in this policy.

Information We Collect

We may collect the following types of information:

Personal information such as your name, billing and shipping address, email address, and phone number
Payment information (processed securely through third party payment providers; we do not store full payment details)
Order history and purchase details
Device and usage data such as IP address, browser type, and website interaction
Communication data when you contact customer support

How We Use Your Information

We use your information to:

Process and fulfill orders
Provide customer support
Send order confirmations and updates
Improve our website and services
Prevent fraud and ensure website security
Comply with legal obligations

Legal Basis for Processing

We process your personal data based on the following legal grounds:

Performance of a contract (processing and delivering your order)
Legitimate interests (improving services, preventing fraud)
Legal obligations (tax and accounting requirements)
Your consent (for marketing communications, where applicable)

Sharing of Information

We do not sell your personal data.

We may share your information with trusted third parties, including:

Payment processors
Shipping and logistics partners (including international fulfillment partners in Asia)
IT and analytics service providers
Marketing platforms (only if you have given consent)

These third parties are only given the data necessary to perform their services.

Cookies & Tracking Technologies

We use cookies and similar tracking technologies to:

Improve website functionality
Analyze website traffic and performance
Personalize your shopping experience
Support marketing and advertising campaigns

You can disable cookies in your browser settings, but some features of the website may not function properly.

Data Retention

We retain your personal data only for as long as necessary to:

Fulfill orders
Comply with legal obligations
Resolve disputes
Enforce our agreements

After this period, your data will be securely deleted or anonymized.

Data Security

We take appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, misuse, or alteration.

However, no method of transmission over the internet is 100 percent secure.

Your Rights

Depending on your location, you may have the right to:

Access your personal data
Request correction of inaccurate data
Request deletion of your data
Object to or restrict processing
Withdraw consent for marketing communications

To exercise these rights, contact us using the details below.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external websites.

Children’s Privacy

Our website is not intended for individuals under the age of 16. We do not knowingly collect personal data from children.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. Continued use of our website means you accept the updated policy.